Is it the value the seller is willing to sell without going through the auction?
Is it the same as buy now?
I read something about it under support, but I am not sure I understand what it really means.
Thank You

This is probably a poor translation through one of the auto-translation services—if you want to know the exact translation, using google translate you can mouse over or view the page in original Japanese and then post the phrase or word here and we can give you a more accurate, human translation.